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However, hosting the same old stuffy open house in a world that has changed over the last few years won't get you the results you desire. Instead, you can make some particular and unique changes to your open house to multiply your success. You have to sit at the seller’s house for at least a few hours and cross your fingers that potential buyers show up. Beyond that, you have to advertise the open house and ensure people know it’s happening. With more attendees, you’ll generate more leads, more attention to your business, and a higher chance of finding “the one” for the house you’re selling. Well, there’s probably not a lot of difference between the two, but according to Homelight, 75% of real estate agents claim that Sunday is the best day to hold an open house.
Top Selling Agents Explain How to Do an Open House Right
It does not have to be very long; just short snippets that engage your viewers. Whatever you do, make sure to make it as eye-catching as possible, utilizing every social media platform to the fullest. At the same time, even with the countless apps, we should not forget about the human element.
City of Knoxville hosts open house to determine future of McClung warehouses - WVLT
City of Knoxville hosts open house to determine future of McClung warehouses.
Posted: Tue, 14 Nov 2023 08:00:00 GMT [source]
Offer 3D & 2D Virtual Tours
Upload this second one to any websites or portals that can host video content on real estate listings. This second run allows agents to incorporate questions or comments from the live event and iron out any issues that organically emerged the first time. This second run becomes a long-term resource for buyers to self-serve the tour at their convenience.
Stand Out With Unique Items & Decor
At the same time, you can get to know other agents and help out newer agents who will appreciate the exposure you give them. Along with online marketing tools, you’ll still want to prepare traditional marketing items like open house signs and balloons, which you’ll need to prepare in advance. You may also want to print out flyers or prepare QR codes for potential buyers to scan for more information. Get your sign-in sheets ready and the appropriate disclosure documents that they may need to sign in order to view the home. Does it sometimes seem that all of the open houses in your market look and sound the same? Maybe it’s time to switch things up and make yourself the host or hostess with the most-est at your next event.
When planning an open house event tour, choose areas relevant to the product offering. Utilize online property databases such as Zillow or Realtor.com to access neighborhood data. Once you have your information, you can create your infographic using platforms like Canva.
Welcome Your Guests With a Custom-branded Doormat
Selling a home—or at least selling it properly—is a dance that involves careful preparation, dedication and, in most cases, some elbow grease. While it’s possible to leave open house prep entirely up to your realtor, homeowners who understand what’s needed for a successful open house are more likely to get the most out of the process. You can purchase prizes in bulk that feature your promotional branding—think personal Bluetooth speakers, duffel bags, baseball caps, or fanny packs. Local businesses might be interested in contributing an item for the prize—in exchange, offer to include their promotional materials in your goodie bags or as part of the informational packet. “Dress like you’re at a job interview—you shouldn’t be on the couch just waving people through. Show up and be present.” Welcome guests with a warm “hello,” and let them know that if they have any questions, you’re happy to answer them.
Create Content Every Day Leading Up To The Open House
Since many locations only allow directional signs for the day of your open house, waking up early to install them is a good idea. One of the most common myths Realtors still cling to in 2023 is that open houses are a waste of time. This could include painting a scuffed area of a wall or replacing a lightbulb. Ask the seller to put away personal items such as family photos or keepsakes.
One of the downsides to holding an open house is that not everyone is available to attend at the scheduled time. You can make sure anyone with interest can have a virtual tour of the house by posting it on your social media pages. Pop-up shopping is a unique open house idea that can appeal to any prospective homebuyer.
So make sure to serve food that will be just as tasty in three hours as it is when you serve it. An extra bag of ice in the freezer can be a lifesaver on hot days or at slow open houses. If you’re working an open house south of the Mason-Dixon line, then serving up some nice cold sweet tea is practically your fiduciary duty to the general public. That said, you can always put a creative spin on tea and lemons if you want to make an impression. Nothing says fun like a margarita, and adding sweet, fruity flavors makes everyone happy. These taste amazing with or without the tequila, so just leave the booze out if you want to serve mocktails at your open house.
In 2023, she was accredited as a licensed sales agent in the Philippines. Esa is knowledgeable about real estate, including topics on real estate education and real estate lead generation and marketing. She loves how vast the industry is, and that there’s always something to learn. Brand partnerships can range from a beverage partner to a local florist to a mortgage professional—reducing open house expenses.
When it comes to great customer service, it’s the little things that count. That’s why big chains like Trader Joe’s offer free coffee to all their shoppers. It only costs them a few bucks, but the payoff in customer loyalty is huge. When asking them if they need anything from you, it’s best to first comment on something you chatted about. For example, if you chatted about an upcoming community, make a point of mentioning this in the email and ask them, “is there anything I can help you with?
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